Sunday, September 30, 2012

Twitter and the current political campaign

While this piece isn't strictly limited to Johnson, it does explore the relationship between Twitter (and social media in general) and politics, which IS Johnson's focus.  The piece makes a number of interesting points:

1.  Twitter can't easily be used to deliver ads, making it one of the few media that are content-focused.

2.  Twitter allows for more instantaneous conversation; it's two-way, making it hard to use for cheap propaganda.

3.  Twitter has risen in status to the point that what happens on Twitter gets reported as news (on CNN in particular).  Thus, Twitter conversations must be attended to.  (The Romney campaign's slowness in responding to Twitter posts has allowed Obama supporters to get more of their own views out, leaving the R campaign to respond hours later.)

No comments:

Post a Comment